Friday, March 11, 2016

The 10 colors that sell and attract advertising


The 10 colors that sell and attract advertising


Advertising has taken advantage of these studies to apply them in their products, campaigns, websites, sales points and other strategies to influence the consumer to make a purchase.

The Black Color and Advertising



The Black Color

The White Color and Advertising

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The White Color

The Brown Color and Advertising

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The Brown Color

The Rose Color and Advertising



The Rose Color

The Purple Color and Advertising



The Purple

The Orange Color and Advertising

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The Orange

The Yellow Color and Advertising

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The Yellow

The Green Color and Advertising



The Green

The importance of planning before acting


The importance of planning before acting

Many designers at some time or another have been tempted to start designing a new project without any prior planning. Whether novice sin, lazy or just do not believe that planning should be part of our creative process.

Trends in Graphic Design 2016 - Part 02

1. Flat Design merges with the Design Organic.


The union of two opposing concepts can result in a very vivid and the original trend. What was once flat it will rise and acquire a relief hitherto unseen.

Trends in Graphic Design 2016


Comes a new year and we all started to speculate about what is to come. This article is a little different than I usually do on trends. This time I'll talk about that I think will be the trends that will design during 2016.

2015 was a continuation of 2014 trends as far as graphic design is concerned. Very flat designs implemented by the Flat Design. Absence of shadows and gradients, split and glitter, textures, etc.

Trends in graphic design are closely associated with technology. You only have to see that the arrival of the Smart Phones led to Responsive Design and this in turn, with the intention of consuming less data rate users, resulted in the Flat Design, a very minimalist style where the effects hyper- realists of 2012 and part of 2013 were conspicuous by their absence.

Considering all this, we are now at a point where cell phones have increasingly larger screens turn Internet connections are already 4G and rates much more generous and cheap data. For this reason I believe that graphic design and web design again, as usual, to the point where we left off before the trend that we will leave behind, ie, will see shadows, glows, gradients, textures, etc. ., yes, as evolution and not as involution; we will see a fusion of both styles: flat colors with gradients, shadows, split, lights, etc.