The 10 colors that sell and attract advertising
Advertising has taken advantage of these studies to apply them in their products, campaigns, websites, sales points and other strategies to influence the consumer to make a purchase.
Studies have found that each color has a psychological influence on people when making a purchase, 85% of consumers is guided mainly by him to decide to take the cart or not a product.
Every advertising campaign is strategically designed to impact the target market through color that attracts more, depending on sex, age, socioeconomic status or even geographical area.
Market researchers have noted that the color noticeably affect buying habits in people. Such as impulsive people are guided by the red or black, blue, while those buyers who plan their expenses are guided by the pink and light colors.
But what are the colors that most affect advertising? To know that color works in your campaign or business, you should establish strategies, objectives, purposes and develop concepts according to your market. The visual identity is one of the most important factors for success.
Here are the 10 colors that attract advertising:
1. Red
It is a color that represents power, attraction and manages to keep consumer attention. It is a sensual and seductive color, is the most commonly used in marketing. It is used in consumer products such as drinks and fast food restaurants.
2. Blue
It is a color that transmits calm, confident and relaxed. It is identified as the color of sky and water, that makes it more familiar. In dark tones it represents elegance and success, and in clear tones freshness and youth. It is used in technological or personal hygiene products.
